Which B2B lead generation strategies work?
This is really a tough question, as the most business works differently and users flow through web pages in many different directions.
From our vast experience with online marketing, we have analyzed user flow from hundreds of pages and know what works and what doesn’t.
Keep it simple & flexible
When users are directed to a landing page there should be no doubt if they are in the right place. Users leave within seconds if they didn’t find what they are looking for.
There are many ways to guide users through web content and the right use of colors, dividers, images, and illustrations can make a huge difference in the user experience.
Be flexible and prepared to experiment with web content and layout on those pages with higher than average user bounce rate.
Set clear and visible Call-To-Actions
When users land on your website and don’t find any call to action, after reading through your content, they are lost.
Our goal is to guide users through your content in a logical and structural way. After reading and gaining interest in your business, we want them to engage with measurable actions.
> Buy Now > Sign up > Contact us > Learn more
are the measurable actions that we want our audience to respond to.
From our vast experience with online marketing, we have analyzed user flow from hundreds of pages, and know it takes to create user engagement.
We make sure the right Call-to-Actions are Implemented and Goals are tracked from relevant landing pages.
eCommerce platforms with products and services sales
B2B Lead generation for projects and services
– Contact Form & Smart Goals
Content provider with blog posts or info page
Adverteise for people to visit your business
With demographic targeting in AdWords, you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income.
For instance, if you run a fitness studio exclusively for women, demographic targeting could help you avoid showing your ads to men.
Bidding Strategies for Marketing Goals
- Maximizing clicks for branding campaigns.
- Use smart goals and conversion optimized clicks on Lead Generation (B2B) platforms.
- Implement smart bidding strategies when enough conversions are available.
Implement Remarketing strategies based on Target Groups
- Remarketing will optimize performance and increase Conversions
- Implement Remarketing lists in bid strategies (RLSA)
- Use target group lists for Remarketing in Display campaigns
- Combine Group Lists to target different user segments
- Use Remarketing lists to re-engage with valuable users
Let us work Together
If you’re looking for a Creative Team to handle your Web Design and Marketing challenges, then you have come to the right place.
Our Team would love to hear from you and get involved with new exciting projects.