The loading speed of a website can make or break the success of a site. You can have awesome content and a similar site can have mediocre content, but if your pages load extremely slowly and your competition’s pages load extremely fast, your competition is more likely to get the traffic and not you. Google likes fast pages.
Fortunately, there is a way you can test the speed of your website and get some advice on how to speed it up. It’s called Google PageSpeed Insights.
Google PageSpeed Insights is Google’s tool that webmaster’s (or anyone really) can use to test the page-loading speed of their websites. It will test both mobile and desktop versions of your site. It tells you what is slowing down your site and gives you suggestions on how to fix it. It gives a score of up to 100 (the higher the better), so of course 100 is the goal.
I wanted to get a score of 100 using Divi. To do this I installed a brand new installation of WordPress on a shared server and uploaded Divi. I then used the insights and went through each point, finding a plugin to solve the problems one at a time and fixing problems by hand where I had to. This article tells the story of my attempt at meeting the challenge.
This is a fresh install of WordPress with no changes. Before I even logged in for the first time I ran the speed test. The Google PageSpeed Insights score was 70/100. The insights it gave me were:
- Enable compression
- Reduce server response time
- Minify CSS
- Minify HTML
This was with no images of any kind.
PageSpeed Score on install with Twenty Fifteen = 70/100